Maxim Aims For More Sophisticated Look In Redesign

MediaWeek   |  Lucia Moses   |   November 12, 2007 10:39 AM


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With the laddie craze having cooled, Maxim has deemphasized the bawdy humor and spreads of sexy women that fueled its meteoric rise starting in the late 1990s. The evolution continues under Jim Kaminsky, brought in as editorial director after the magazine's sale to Alpha Media Group last summer. Kaminsky sought to declutter the magazine's look, cultivate service and humor, and fancy up its fashion pages, with a new how-to section.

The new look graces the December issue, whose cover features a La Perla-clad Sarah Michelle Gellar. "The 25- to 26-year-old is a whole lot smarter than he was 10 years ago. The magazine has to be a little more sophisticated than it was when I was here," said Kaminsky, who was executive editor of Maxim during its glory years of 1999 to 2002.

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- IncredulousGeezer See Profile I'm a Fan of IncredulousGeezer

That's the ticket!
Want to give a more sophisticated image to yer mag?
Put Buffy with her Boobies on the cover. LOL

    Favorite    Flag as abusive Posted 03:32 PM on 11/12/2007
- HatingTheGame See Profile I'm a Fan of HatingTheGame

Hmmm... those are the most sophisticated set of tits I've seen in a long while.

"The 25- to 26-year-old is a whole lot smarter than he was 10 years ago."

No duh! 10 years ago the 25-26 year old was 15-16 years old. You sure as hell hope they are a lot smarter. But then again, this is America. Probably not.

Geez, you'd think these guys were rocket scientists the way they think!

    Favorite    Flag as abusive Posted 01:11 PM on 11/12/2007
- Wilsonfisk89 See Profile I'm a Fan of Wilsonfisk89

I cannot stand this BS magazine. Seeing young, and older men reading it really gets me for some reason. its like, graduate to Playboy guys. Actual articles with solid content and *gasp* better looking women who are actually nude, instead of the faux nude raunch that Maxim portrays. It is an idiotic magazine for an idiotic demographic plain and simple. "Biggest explosions in movies, how to have a threesome, what to do if your gf finds you in bed with another girl, best car chase scenes!" Give me a break. I was lifeguarding this past summer and was surprised to see the number of men over thirty who read this shite too. I figured it was only a campus based publication, but no, older gentlemen get in on the enlightening prose. The pictures are not even hot, at all, so I dunno. I'll stick with the New Yorker, thank you very much. No fake nudity, of course, but maybe my heightened intelligence, global awareness view will compensate.

    Favorite    Flag as abusive Posted 11:40 AM on 11/12/2007
- soupcity See Profile I'm a Fan of soupcity

Well, this cover ought to do it.

    Favorite    Flag as abusive Posted 11:20 AM on 11/12/2007
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