McDonald's To Take On Starbucks
Take note, Starbucks: McDonald's is coming after you. Yes, that McDonald's.
Emboldened by rave reviews for the relaunch of its coffee business 18 months ago, the company is planning to roll out premium coffee drinks -- including smoothies, frappes and bottled beverages -- priced just below that of Starbucks. The goal: to gain a bigger share of the $60 billion U.S. coffee business, of which the burger chain now says it holds about $6 billion.