BUSINESS
03/28/2008 02:45 am ET | Updated May 25, 2011

Frito Lay's New Goal: Eco-Friendly Potato Chips

At Frito-Lay's factory here, more than 500,000 pounds of potatoes arrive every day from New Mexico to be washed, sliced, fried, seasoned and portioned into bags of Lay's and Ruffles chips. The process devours enormous amounts of energy, and creates vast amounts of wastewater, starch and potato peelings.

Now, Frito-Lay is embarking on an ambitious plan to change the way this factory operates, and in the process, create a new type of snack: the environmentally benign chip.

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