Facebook Backlash Begins Over Privacy

To put it concisely, targeted advertising is crucial to pushing forward a powerful, far more efficient advertising model that can fund media companies on new platforms.

targeting has the potential to be far more valuable than generic media advertising, and with the dominance of advertising-supported models online, it's not a stretch to say that the future of many businesses depends on nailing the complex issues around how sites handle personal information. Media publishers need to pay close attention.

Social networks, in particular, are driving the development of these models because the are repositories of so much personal information. But the flip side of that is where the boundary is drawn between personal and private.

Read more about Facebook here.

Comments

[Fenix]

06:44 PM on 11/20/2007

let the lawsuits begin!!

[RumiSouth]

05:39 PM on 11/20/2007

All hail the new flesh. We are no longer persons, but files of accumulated data. We have all been surveyed, coded, indexed, queried, and made searchable. We are information.

http://www.osborneink.com

[middleoftheroad]

04:52 PM on 11/20/2007

"I mean, how does one not grasp that?"

It's because their target customers are 15-21 year olds. There should be protections put in place against this. The fact that people dont know about this in a CLEAR way so a 15 year old understands THEY are being tracked when they join should NOT be legal.

[broadsword]

04:36 PM on 11/20/2007

We are doomed, because our citizens are on the whole, just too stupid for words. If you're interested in protecting your privacy, DON'T build a public profile on public sites like Facebook.

I mean, how does one not grasp that?