What's black and white and flipped through languidly while you're getting your toenails done, or perhaps in the back of your town car? It's Look, the latest offspring of New York magazine, launched Tuesday evening at the swish Bowery hotel. Look is an anomaly in the world of magazines, having sprung from the fruits of the web, after the brain trust behind NYM realized that their treasure-trove of runway images (and matching tart commentary by the Fug girls) was becoming a twice-yearly destination. From these ephemeral online images came the inspiration (and raw content) for the mag, which is, it must be said, quite a gorgeous read. And clearly a high-end one — my goodness, no shortage of top-tier ads here, is there? That makes it all the more flippable (we may not be fashion pundits, but we know our Carmen Kasses from our Svetlanas, and pretty pictures are pretty pictures. We're not philistines, you know). No, we're not — even if we did chase the waiters around for a second or fifth helping of those tasty little garlic toasts daubed with chicken salad. The HuffPo team in attendance consisted of media page editor Danny Shea, Business editor Michelle Kung, and the no-longer-at-Vanity-Fair Liz Hanks, who also enjoyed the toasts, albeit with a little less stalking, plus the shrimp skewers and the meaty baby lambchops (those, actually, Team HuffPo eschewed.owing to the difficulty of eating those gracefully and non-hand-smearingly). The party was fun, chatty, uneventful — read and see more here and here — but we were happy to see a smattering of people we knew (though there were more that we didn't, being a fashion-y thing and all) including but not limited to New York's Jada Yuan, former Gawker compadres Nick Denton and Lockhart Steele, MarketWatch's Jon Friedman (stylin' it up in a buttery-soft black leather jacket. Whoo-hoo, Jon! Insert wolf whistle here!), the NYDN's Ben Widdicombe (who actually told us he was on vacation, but lived nearby and came over when he "heard the sounds of bottles popping"), Gawker's Josh Stein (nice buzz!), the Observer's not-Liz-Hanks-calling Simon Doonan, Portfolio's Jeff Bercovici, who like us displayed dismay when the appetizer-tray-wielding waitress slipped away, but unlike us was lamenting the loss of lambchops, and New York ed. in chief and now Look ed. in chief) Adam Moss, whom we meant to congratulate but dashed past in our efforts to track down the lambchop lady for Jeff, whom we triumphantly dragged to his side so he could smear up his hands. Don't mention it, buddy! Er, sorry Adam, congratulations! Also espied from New York: Girl about town "Daily Intelligencer" contributor Jada Yuan, senior online editor Ben Williams, big macher Bruce Wasserstein, and communiqué-out-senders Serena Torrey and Lauren Starke. We were sorry not to run into "Daily Intel" scribe Chris Rovzar, who has been promising to re-consider his hair comments, but apparently he and fellow Girl Reporter Jessica Pressler weren't invited, along with others on the online staff (which seemed odd to us, to invite your print Intel writer but not your online Intel writers, given that the magazine being so honored had sprung Minerva-like from the gaping forehead wound of the internet, but apparently they were

A fun party, with champagne which always makes you feel special, followed by drunk, and a lovely magazine to boot. Our only criticism might be to note the irony of

Here, in no particular order, are my impressions after leafing through Look. ETP makes no pretentions at knowing anything about fashion, though if you want to know the truth — disclosure! — we are actually shareholders in H&M, though we purchased those shares in Sweden, have bank papers to that effect that are in Swedish. Once when we were very broke we looked into selling our shares and got very confused - it wasn't until we were on the phone with Skandinaviska Enskilda Banken that we figured out that we'd bought the shares through Svenska Handelsbanken. How embarrassing. Today for breakfast we had sodium pentathol. Anyways, on we go!