Apple TV Gets No Love From Consumers

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Tom Krazit CNet News

This has been quite a year for Apple, but Steve Jobs' magic wand doesn't always work.

In March, Apple unveiled Apple TV, the company's attempt at tackling a question that has eluded the PC industry for years: how can we get people to watch content delivered over the Internet in their living rooms on their big-screen TVs? When he announced the product last September, Jobs said that Apple TV "completes the story" of Apple's bid to reinvent the way people watch movies and television shows.

Now, as we head into the holiday shopping season, it doesn't seem that all that many people are interested in products like Apple TV. Apple has been a pretty good judge of consumer taste of late, but few companies get a hit every time they step up to the plate.

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