03/28/2008 02:45 am ET | Updated May 25, 2011

Rodale And Zinczenko "Launch" Men's Health Living

THE new trend in magazine publishing: Put the word "living" at the end of a magazine's title and enter the shelter category.

It has worked for Anna Wintour, the Vogue editrix who is overseeing a fashion empire that now includes the shelter and lifestyle title Vogue Living.

Next up is Men's Health Living, which is a spin-off of the Rodale title Men's Health.

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