MEDIA
03/28/2008 02:45 am ET Updated May 25, 2011

Nielsen Developing Copyright Protection System For The Web

Nielsen, best-known for its rankings of TV programming, said Wednesday it is developing a system that would police Web sites for copyrighted material, and notify site owners and content providers when video has been posted without authorization.

Nielsen is developing the system with Digimarc, a provider of digital watermarking technology. The service, which the companies plan to start rolling out in the second quarter of next year, would tap into technology Nielson currently uses in the services it sells to advertisers and TV networks.

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