Ad Industry Increasingly Relying On 'Branded Entertainment' To Market Products

New York Times   |  LOUISE STORY   |   December 8, 2007 11:35 PM

Read More: Advertising, Fcc, Federal Communications Commission, Pepsi, Product Placement, Breaking Business News
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Advertising is often like a game of cat and mouse. Consumers try as hard as they can to run away from sales pitches and commercial jingles, so marketers continually seek new ways to hunt them down.

One of the more popular tricks -- oops, I meant to say tactics -- advertisers are using today is branded entertainment, which ranges from plopping a Pepsi can into a scene to writing entire television scripts based around Oreo cookies. They like this approach so much that they're increasing the money they spend on so-called product integrations at double-digit rates, making it one of the faster growth areas for an otherwise stalled television industry.

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- THEUNHEARDVOICE See Profile I'm a Fan of THEUNHEARDVOICE permalink

TWO STORY IN ONE

    Favorite    Flag as abusive Posted 12:34 PM on 12/09/2007
- Jami See Profile I'm a Fan of Jami permalink

I avoid buying any product that ruins the flow of the show I'm watching. Such placement makes me feel as if I'm in a nice warm bubble bath when someone throws a bucket of ice water in my face. And the advertisers assume I won't notice! Memoirs of a Gisha lost a viewer when they threw an ad in the middle of Medium. I quit watching The Apprentice because it became one annoying infomercial. I'll quit Vegas soon if they keep up the internal ads. The've pushed, among other things, motels, musical groups, and electronics. Last Friday a product was shown in the show about 30 seconds before the regular ad for the same product. Until I quit watching, I'll continue to avoid all products that throw cold water on my viewing enjoyment.

    Favorite    Flag as abusive Posted 07:52 AM on 12/09/2007
- gevan See Profile I'm a Fan of gevan permalink

I can just envision an outline for the pilot of the nest hit show: "The Baltimore Oreos".

    Favorite    Flag as abusive Posted 07:09 AM on 12/09/2007
- DeeLight See Profile I'm a Fan of DeeLight permalink

The Truman Show.

    Favorite    Flag as abusive Posted 05:26 AM on 12/09/2007
- tililek See Profile I'm a Fan of tililek permalink

As an obese American I reject these attempts that try to make me eat and drink too much!

    Favorite    Flag as abusive Posted 01:27 AM on 12/09/2007
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