BUSINESS
03/28/2008 02:45 am ET Updated May 25, 2011

Google Develops Wikipedia Rival

Google Inc. is taking aim at popular online encyclopedia Wikipedia with a new service that will let users write authoritative entries on subjects they know about -- and provide the Internet search engine with more content that can carry its ads.

The new platform, which is being privately tested, will allow users to create Web pages that contain their photos and entries about a wide variety of subjects. The pages will be known as "knols," which Google said stands for a unit of knowledge.

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