Regulators OK Google's Purchase Of Doubleclick

AP   |  CHRISTOPHER S. RUGABER   |   December 20, 2007 02:21 PM

Read More: Antitrust Market, Antitrust Suits, Doubleclick, Federal Trade Commission, Google, Breaking Business News
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U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.

The transaction still faces substantial antitrust scrutiny from European regulators and cannot be completed without their approval. The European Commission has set a deadline of April 2 to finish its review.

The Federal Trade Commission appeared to accept many of Google's arguments that its online ad sales business doesn't compete with DoubleClick's ad-serving tools, saying its analysis "showed that the companies are not direct competitors in any relevant antitrust market."

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- rh654 See Profile I'm a Fan of rh654 permalink

GO _ GOOG _ GO

    Favorite    Flag as abusive Posted 03:36 PM on 12/20/2007
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