BUSINESS

Coach, Best Buy Lure Shoppers With Instant Checkout

03/28/2008 02:45 am ET | Updated May 25, 2011

U.S. retailers, confronting what may be the worst holiday-sales season in five years, are trying to get shoppers out of their stores.

The FAO Schwarz toy store in New York increased the number of transactions checkout clerks must make each hour. Circuit City Stores Inc. says customers can pick up purchases in stores 24 minutes after ordering on-line. Charlotte Russe Inc. has installed 1,600 faster registers at its apparel stores.

As what is expected to be the busiest holiday shopping weekend approaches, chains are trying to get customers in the door with the lure of a quick checkout. The shorter the wait time, the greater the likelihood clients will return to a store, according to a survey by the Mystery Shopping Providers Association, a trade group based in Dallas.

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