As the year draws to a close, Americans are busy donating money to charities across the country. Donors are expected to give more than $100 billion to charities between Thanksgiving and the end of the year, according to Charity Navigator.
One area that is particularly popular is online giving. Nearly $7 billion was donated online last year. That's still a small percentage of overall giving (about $220 billion for individuals), but it's doubling every two years, according to Network for Good, one of the Internet's leading charitable exchanges.
The appeal of online charitable donating is its convenience. "For the donor, it's a huge time saver," says Bill Strathmann, CEO of Network for Good, a Web site that includes listings of more than 1.5 million U.S. charities and database of 40,000 volunteer opportunities. The nonprofit was founded in 2001 by America Online, Cisco Systems and Yahoo!.
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