A few teams are rich and getting richer, hunting more avidly than ever for talent, raiding the less-endowed leagues, poaching free agents and bidding the prices of star players to unheard-of heights.
But the high-paid objects of desire are not pitchers, running backs or point guards -- they are sportswriters.
ESPN and Yahoo! Sports are on a furious hiring binge, offering reporters and columnists more than they ever imagined they could make in journalism. And ESPN, in particular, has gone after the biggest stars at newspapers and magazines, signing them for double and triple what they were earning -- $150,000 to $350,000 a year for several writers, and far more for a select handful.