MEDIA

"Desperate" Writers Hire Democratic PR Gurus: Too Little, Too Late?

03/28/2008 02:45 am ET | Updated May 25, 2011

The Hollywood writers won the first PR round of this self-defeating strike with some amusing YouTube videos. Then the studios responded by hiring professional spin doctors and leaving the bargaining table.

Now, the increasingly desperate writers, bludgeoned by the cessation of talks, defections by picket-line-crossing talk show hosts, and a bored public happy to just give up TV, have hired their own PR gurus: veteran Democratic political consultants Bill Carrick and Kam Kuwata.

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