Apple has taken on computing giants, music industry behemoths, and even Hollywood fat cats with ease in recent years. There's no reason to break a sweat now as it bumps up against the mom-and-pop DVD rental shop, even if it means also going mano a mano with Blockbuster and Netflix.
Published reports in both Financial Times and The Wall Street Journal claim that News Corp.'s 20th Century Fox has inked a deal with Apple to provide video rentals through the iTunes storefront. There's little reason to doubt the stories, especially since The Journal is owned by News Corp. itself.
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