"What I want" is actually very simple: I want to re-discover every movie Hollywood ever made, every old song that's been off-vinyl for years. I want them delivered to my box and I get to watch them... no plastic disks involved. Since I don't have kids, I won't keep a copy of "Barney's Alphabet Song" forever ... ;-) ... I'll watch movies maybe once or twice and then move along.

"Rental?" No, probably "subscription." Why do you care how long I choose to keep a movie?

Look.

There should be no need to really own mainstream movies anymore. I buy a movie DVD, and then how often do I watch it? In fact, the only movies I ever buy are those that are hard to rent, or being indies, may get lost.

If the download is quality, and will play well on my TV, I could pay regular rentals each time I view it. Download the media, keep it on a huge drive. When you play it, spend $1-2 bucks, but it still is on your drive. If you watch it that many times, then it must be worth it. For those want to really watch, then pay the full price to own it up front, and you have it (DVD, download, or whatever).

Be fair to the creators, actors and media folks, but then the distributors need to be fair to us.

Can't this be regulated and systematized?

Ugh.

--UB.

Huffpo: If you're going to re-publish stories originating from the NYPost, please base your headlines on reality, not the fiction contained in the story. This one in particular is misleading, as Apple's strategy is to sell hardware (iPod touch, AppleTV, MacBook, etc.) and to provide content in a user-friendly way, through iTunes.

In fact, Jobs has indicated in the past that while music "rental" (subscriptions) don't make sense, video rentals do, because while most people will play the same song dozens or hundreds of times, usually they will only want to see the same movie once or twice.

This story is based on a stupid premise, and your headline makes it look like you're endorsing that premise. It makes you look as dumb as the NYPost. Is that what you're shooting for?

You're an idiot. Why does his moving to handle movie rentals mean he's lost or given up on sales of same?

Surely he, of all people, can multi-task.

Your hurry to blast him rather than report the facts says more about you than it does about him - and...it's not pretty.

Don't know why the nasty tone. As long as the DRM is gone in the music world, who cares? Oh, by the way, the Wal*Mart "game-changer" downloadable DVD service? Closed yesterday.

For the record, Apple makes next to nothing on their music. 99 cents = 70 cents for the label, 25 cents for the credit card, and 4 cents to Apple. Somebody else want to pay the bandwidth fees? Amazon, you say? Cool.

It would be nice if people would be more civil and more thoughtful in the comments. That said it was disappointing to see huffpo feature such a piece of drivel of an article on its main page. Cant we expect a higher standard ?

How did Jobs lose on this deal?
I guess the NY Post's uberlords at Fox just wanted to get the last licks in before they succumb to the power of innovation.

"..in dealing with the entertainment industry?"

Jobs is the largest shareholder of Disney, he is Pixar, he is entertainment, in movies, technology for movies and marketing of a very large percentage of all recorded media.

This writer may have bumped his head, call the Pakistani Interior Minister.

Garrity, you are an idiot and you work for a tabloid! What more is there to say? You're paid to write sensational screeds devoid of facts and you may as well be writing about two-headed kittens, Lazarus, and compassionate conservatives!

What's truly sad is, you work indirectly for the very company who will ink a deal with Apple to deliver movie rentals, and yet you failed to deliver anything insightful or useful about the deal itself. You're an "insider" and you got nothing so paint dark, ugly pictures?

As for the entertainment industry, we see Bronfman, the poster child for DRM and the middle-man between me and the consumer, has finally caved in and Warner Music Group will now sell DRM-free mp3's on Amazon? That's rich!

I see Wal-Mart shut down their online movie download service a week before anyone even realized they had packed up and slithered into the night. Is Amazon's UnBox is next?

Microsoft is the one who is complicating our lives by shoving DRM down our throats. They do it because they truly have big business's interests at heart, not the consumers. Why? Because they believe there is a lot of money to be made if they can develop the magic bullet that locks down intellectual property.

Instead of railing against Apple, you should be singing its praises for developing solutions that are both fair and balanced. They're not perfect but they're a way less devious than what Microsoft has planned for the marketplace.

We really need to get past these intellectual property issues so that those of us who create the shit, can focus on what really matters, instead of worrying about whether the likes of Microsoft or the government has really got our backs!

Semper Fi.

Having DRM work solely at the application level is not going to work; it's parsley on the plate. Nice 'try', Mr. Jobs.

I gave up on computer downloads, NetFlix, and rental stores and got a VUDU box. Connects via my cable modem so no computer interface. You can rent or purchase movies, and they start instantly. You can browse categories and read the storyline, also watch a trailer. Sounds weird but the remote is a user's dream. The hard drive stores purchased movies so I can watch them anywhere. They're still building the movie database, but there are so many available I haven't seen and new DVD releases too. All HD coming soon. Oh and they started TV series' as well. Sounds like I work for them and I don't, but it's just so cool I'll sing their praises any chance I get.

I always thought movie rental stores were a pain. They should have had catalogues of movies at counter that you could look through instead of trying for the actual box the cassette or DVD came in. Thank God for Netflix.

Hooking up w/ News Corp and Texas Bell (aka ATT); and stamping out unflattering web sites certainly exhibit the depth/breadth of APPL/Jobs' dark side.

The only ones making money from flick D/L's will be the same ol' taskmasters in Pacific basin sweatshops.

This fucking Jobs looks nuts. I guess he can afford the good drugs now. What a douche. Jack Out.

Steve Jobs does not drive a hybrid - he is on a fast Harley, blazing trails for the rest of us.
Ohg.
http://thefiresidepost.com/2007/10/03/apple-inc-highway-reststop/

ITunes video rentals! Oh my God. I'm so psyched!

I'll admit that the movie downloads were disappointing because of the lackluster selection. Also, it was a nightmare to archive them at nearly a gig a piece. It totally makes sense to do it as rentals. Watch it, then trash it. It suits the way I use my 8GB iphone. I would be iTunes biggest movie customer.

No matter what kind of human being Jobs is, after he's gone the footprint he will leave behind will be bigger than any other in our lifetime. Not since Thomas Edison has one person had so much impact on the way the world works, talks, plays and interacts. I feel privileged to have lived in his lifetime.