03/28/2008 02:45 am ET Updated May 25, 2011

Sir Richard Branson Tells Virgin Atlantic Strikers To Take A Hike

Sir Richard Branson has provoked outrage by telling Virgin Atlantic staff who are threatening to go on strike that they should "consider working elsewhere".

The entrepreneur, estimated to have amassed a £3.1 billion fortune, sent a letter to 4,800 cabin crew, informing them he would not be meeting pay demands.

Union members have voted to stage two 48-hour strikes on January 9 and 10 and January 16 and 17.

In the letter Sir Richard states he has "drawn a line in the sand" in the dispute with staff belonging to the Unite union, which is currently embroiled in separate negotiation with BAA, the airport operator.

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