03/28/2008 02:45 am ET | Updated May 25, 2011

Netflix To Bring Movies Straight To Customers' TVs

Netflix, the DVD-by-mail company with more than seven million customers, has a new strategy that may one day make those red envelopes obsolete.

The company wants to strike deals with electronics companies that will let it send movies straight to TV screens over the Internet. Its first partnership, announced Wednesday night, is with the South Korean manufacturer LG Electronics to stream movies and other programming to LG's high-definition televisions.

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