Shatner, Priceline Celebrate 10 (Profitable) Years Together

Los Angeles Times   |  Alana Semuels   |   January 2, 2008 09:19 AM


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The cameras zoomed in on William Shatner as he raced a baby carriage through a crowded outdoor restaurant in Koreatown.

Dressed in a black suit, his hair neatly grayed, Shatner focused on the task at hand: looking genuinely interested in saving people money on airfare. Famous for playing Denny Crane in "Boston Legal" and for having been Captain Kirk in "Star Trek" on TV and in the movies, he was reprising his longest-running role: spokesman for Priceline.com Inc., which operates a travel website.

Passers-by gawked and took photos with their cellphones. Two Korean women who didn't speak English petted his jacket, and one even tried to hug him.

The scene said it all. The 10-year relationship between Shatner and Priceline has buoyed the fortunes of both, and reminded advertisers that celebrities, however faded their popularity, can do wonders for a brand. Auto insurer Geico is one company that has taken the concept to town with the likes of Little Richard, Burt Bacharach and James Lipton.

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shatners 'common people' rocks !
anyone who says he isn't still relevant is , like ,jealous
like a dog lyin' in the corner
he'll bitecha n never warn ya

    Favorite    Flag as abusive Posted 05:45 PM on 01/02/2008

'The Shat' has a good sense of humor. I think he would be perfect for a spoof movie. Maybe he could do a movie where he goofs on his own roles throughout his career? Maybe a new Naked Gun movie where he teams up with the other actors from the old T.J. Hooker series? I know that Adrian Zmed was great with Tom Hanks in the movie, Bachelor Party; that is one of THE funniest movies ever made! And although I have never seen Heather Locklear do comedy, I know that as of late, she has been on one of the successful T.V. comedy shows.

    Favorite    Flag as abusive Posted 05:33 PM on 01/02/2008

Bill, you're best when you make fun of yourself. So yes, those ads are great.

    Favorite    Flag as abusive Posted 04:52 PM on 01/02/2008
    Favorite    Flag as abusive Posted 03:50 PM on 01/02/2008

SHATNER..was a "Wunderkind" in his early days in Canada..and still is. Writes novels, directs, acts, raises horses, wins Emmys recently, and more. He's in his 70's..looks great and I don't care how he does it. He's my hero and a great example of how to live life to the fullest...and he's "genius" on Boston Legal..."Live Long and Prosper" Mr. Shatner.

    Favorite    Flag as abusive Posted 03:42 PM on 01/02/2008

This is one of the worst companies to deal with. I booked a vacation package, flight, hotel and car, in Oct of 2007- $1500 ( lv Dec 28 return Jan 4). On Dec 10, 2007 i tried to cancel th vacation package. I was informed that I was liable for the total $1500. As that is in the fine print. Don't use this rip of company. There are other reputable booking companies.

    Favorite    Flag as abusive Posted 03:06 PM on 01/02/2008

Old white men sell... Black people in commercials make me want to turn the channel, especially when they can't speak English.

    Favorite    Flag as abusive Posted 01:53 PM on 01/02/2008

I knew about the great "talking" albums from the 70's but Shatner had an acting career outside of the priceline ads? Who knew?

heh...

    Favorite    Flag as abusive Posted 01:53 PM on 01/02/2008

Bill, we love you...but lay off the face lifts, huh? It's getting tougher to tell the difference between you and Burt Reynolds.

    Favorite    Flag as abusive Posted 01:45 PM on 01/02/2008

I never really liked Shatner until he realized that he's a ham and decided to run with it.

    Favorite    Flag as abusive Posted 11:47 AM on 01/02/2008

What I admire most about Shatner is he understands he merely a cartoon in the public's eyes and he plays on his limited talents with a sense of humor and grace. The tacky commercials are a perfect fit. Maybe Quentin Terintino can use him in his next project.

    Favorite    Flag as abusive Posted 11:33 AM on 01/02/2008

Nope. You peaked at Star Trek, baby. Retire while things are good.

    Favorite    Flag as abusive Posted 10:44 AM on 01/02/2008

Well, Shatner's acting has certainly improved since first starting the 'Boston Legal' series. Went from doing a decidedly creepy cartoon impersonation of F.Lee Bailey to a more human... impersonation of F. Lee Bailey.

    Favorite    Flag as abusive Posted 10:26 AM on 01/02/2008
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