Clinton Taps Soul-Searching Branding Guru For Bigger Campaign Role
The Texas advertising guru and branding whiz, who spent most of October on a spiritual soul quest, trying to reconnect with "the heart of America," has been tapped for a bigger role in Sen. Hillary Clinton's presidential campaign.
Roy Spence, 60, a longtime friend of the Clintons, is the quirky Austin-based advertising legend who coined the phrase "Don't Mess With Texas," and developed the Southwest Airlines slogan, "You are now free to move about the country."



Loading comments…
ABC News | KATE SNOW and JENNIFER PARKER | January 11, 2008 12:19 AM