03/28/2008 02:45 am ET | Updated May 25, 2011

Clinton Taps Soul-Searching Branding Guru For Bigger Campaign Role

The Texas advertising guru and branding whiz, who spent most of October on a spiritual soul quest, trying to reconnect with "the heart of America," has been tapped for a bigger role in Sen. Hillary Clinton's presidential campaign.

Roy Spence, 60, a longtime friend of the Clintons, is the quirky Austin-based advertising legend who coined the phrase "Don't Mess With Texas," and developed the Southwest Airlines slogan, "You are now free to move about the country."

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