Grocery Coupons Go Digital

AP:

Some coupon users are clicking instead of clipping these days to get their grocery discounts.

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

Grocers see the innovation as a way to build customer loyalty, drawing consumers who are increasingly spending time online to their Web sites and ultimately, their stores. The move could increase coupon use by attracting shoppers who don't bother with paper coupons. It offers convenience for the companies in reducing handling, tallying and shipping of coupons, as well as cutting paper use.

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