CalTech, Inflated Prices, inflation, MRI Brain Scans, stanford
CalTech, Inflated Prices, inflation, MRI Brain Scans, stanford

Study: Paying Inflated Prices Trigger Pleasure Points

i09   |   January 15, 2008 03:02 PM

Read More: CalTech, Inflated Prices, Inflation, MRI Brain Scans, Stanford, Breaking Business News
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Inflated prices trigger the pleasure centers in your brain more than fair ones. Not only is the idea of buying something expensive more exciting than buying something on sale, but you'll actually get more genuine pleasure out of something expensive -- even if it's not worth the cost. A group of social scientists at CalTech and Stanford discovered this not-entirely-unexpected fact when they stuck people into MRI brain scanners and gave them several glasses of wine, assigning each one a random price.

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- totaldisbelief See Profile I'm a Fan of totaldisbelief permalink

If paying way too much for something excites the pleasure centers; then working for crappy wages must trigger multiple orgasms.

    Favorite    Flag as abusive Posted 10:00 AM on 01/18/2008
- Gary47 See Profile I'm a Fan of Gary47 permalink

We've known this forever. It's why women marry rich dudes.

    Favorite    Flag as abusive Posted 06:31 AM on 01/16/2008
- realitytrumpsbull See Profile I'm a Fan of realitytrumpsbull permalink

Yeah, yeah, paying 40 bucks to fill the tank made me change my shorts...yeah...
REALLY wanna turn me on? Get me into a job to where I earn enough that I won't have to worry about whether or not I'm headed up or down, financially...you know, a savings margin...

    Favorite    Flag as abusive Posted 01:38 AM on 01/16/2008
- outnow See Profile I'm a Fan of outnow permalink

The article and the study does not say exactly what the title of the HuffPo article seems to say. The study found that telling a subject that the wine he was drinking in the experiment was very expensive seemed to increase activity in the pleasure center when compared to what the subject though was cheaper wine.

    Favorite    Flag as abusive Posted 07:22 PM on 01/15/2008
- TitaniumAvatar See Profile I'm a Fan of TitaniumAvatar permalink

I must be 'wired' wrong, as I get no pleasure filling up at the gas station lately.

    Favorite    Flag as abusive Posted 05:21 PM on 01/15/2008
- Wiredwilly See Profile I'm a Fan of Wiredwilly permalink

I think I'm going to Vomit. Now " the scientists" are telling me paying high prices makes me feel good ? What bullshit. Reading bogus studies created at Corporate sponsored think tanks to be used as propaganda stimulates my poop center.

    Favorite    Flag as abusive Posted 04:26 PM on 01/15/2008
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