European iTunes Film Rentals Face Obstacles

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Eric Pfanner New York Times

After introducing an online film rental business for American consumers last week, the chief executive of Apple, Steven P. Jobs, said he expected that the service would be expanded into international markets later this year.

But trying to establish a European version of the iTunes movie rental service, which allows users to stream films or television shows to their computers or televisions, will not be easy.

Apple will have to confront legal and regulatory hurdles, copyright challenges, scheduling conflicts and technological issues, reminders that the European media landscape remains a patchwork of individual countries, rather than the single market that the European Commission envisions.

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