Huffpost Media

Obama Camp Buys Google Ads To Debunk Email Smear

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Carrie and I wrote today about the technical aspects of fighting a viral e-mail smear, and Tim Tagaris writes approvingly of an Obama campaign move we didn't mention: The campaign has bought Google ads on the searches "Obama muslim" "Obama Islam" and "Obama madrassa."

They link to this page, which debunks the smear.

It's an example of how effectively Internet ads can narrowcast a message, and not dissimilar to a strategy companies use to beat back bad news without inadvertently giving a rumor more energy.

Read the whole story at Politico.com