MEDIA

Target Tells Bloggers: You Don't Count

03/28/2008 02:45 am ET | Updated May 25, 2011

Target to the blogosphere: you're irrelevant.

That was the message the cheap-chic retailer seemed to convey in an abrupt e-mail message to ShapingYouth.org, a blog about the impact of marketing on children. Early this month, the blog's founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a big target pattern -- the retailer's emblem -- with the bull's-eye at her crotch.

"Targeting crotches with a bull's-eye is not the message we should be putting out there," she said in an e-mail interview.

Target offered an e-mail response:

"Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets," a public relations person wrote to ShapingYouth.

Read the full report here.

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