Target To Bloggers: You're Irrelevant
Target to the blogosphere: you're irrelevant.
That was the message the cheap-chic retailer seemed to convey in an abrupt e-mail message to ShapingYouth.org, a blog about the impact of marketing on children. Early this month, the blog's founder, Amy Jussel, called Target, complaining about a new advertising campaign that depicted a woman splayed across a big target pattern -- the retailer's emblem -- with the bull's-eye at her crotch.
"Targeting crotches with a bull's-eye is not the message we should be putting out there," she said in an e-mail interview.
Target offered an e-mail response:
"Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets," a public relations person wrote to ShapingYouth.
Loading comments…
New York Times | MIchael Barabaro | January 28, 2008 10:16 AM