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The Skinny On Green Fashion
Anna is confused. She loves shopping and holidays, and since green became the new black, she has been rigorously exercising her credentials as an eco-conscious consumer. She insists that only GM-free food passes her lips and uses Jo Wood Organics beauty products. She's feeling smug that her Beyond Skin kitten heels mean she can give up wearing leather but still look stylish, and she adores her ethically made Adili silk dress. Last summer, she even took her family on holiday by train to the south of France instead of flying, and because she's feeling a bit self-conscious about her Toyota Land Cruiser outside the school gates, she's decided to trade it in for a petrol-electric hybrid Prius.
And yet, as she stuffs an eco pamphlet savagely into her recycling box, she cannot shrug off a certain despondency about the green movement. "I'm trying to do my best to be green, but I'm being constantly hectored about the choices I make, which irritates me. I recycle, I always buy organic and have horrible energy-saving light bulbs. I can't really see how it's going to make that much difference to the ice caps, but at least I'm doing my bit, aren't I?"
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Times Of London | Clover Stroud | January 28, 2008 09:39 AM