Strike Repeats Have Viewers Tuning Out

Strike Repeats Have Viewers Tuning Out

There are signs that viewers are already sick of watching the same thing. Last week, ABC and CBS - the two broadcast networks that depend the most on original scripted fare - took a beating.

Primetime ratings for ABC, which aired low-rated repeats of "Grey's Anatomy" and "Desperate Housewives," fell 26 percent among adults aged 18 to 49, a key category for advertisers.

CBS, with reruns of "Two and a Half Men," "NCIS" and "CSI," dropped 30 percent in that same category, according to figures from Nielsen.

A survey from ad-buying firm Carat found that just 16 percent of primetime viewers said they would continue to watch their favorite TV shows in repeats during the next three to six months.

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