The Cling's The Thing: NYC Fashion Week's Herve Leger

03/28/2008 02:45 am ET | Updated Nov 17, 2011

Reinventing an iconic brand in an already saturated luxury market is not a venture to be entered into lightly, even if the label in question is regularly spotted on the backs of Hollywood's glitterati and comprises dresses that offer more "lift'n'tuck" than a pair of Spandex knickers could ever dream of.

It is a challenge that Max Azria, the designer and CEO of BCBGMAXAZRIAGROUP mounted yesterday when he re-launched the Hervé Leger label to kick off New York fashion week.

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