Mac & Cheese Sales Spike
Sales of boxed macaroni and cheese, a product category led by Northfield, Ill., based Kraft Foods, have experienced a significant rise.
The product, which debuted 70 years ago, posted 10 percent growth in 2007, due in part to soaring sales of single-serve microwaveable Easy Mac cups, which experienced a 50 percent rise in sales for the year, the Chicago Sun-Times reported Tuesday.
Harry Balzer, vice president of consumer research firm NPD Group, said about one-third of the U.S. population and half of the country's children will feast on macaroni and cheese at some point during the next two weeks. That number marks a significant increase from 1984, when about 30 percent of the U.S. population and 40 percent of children in the country would have snacked on the popular pasta dish in a two-week period.
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UPI | February 5, 2008 05:29 PM