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MySpace Up, Facebook Down In January Numbers

03/28/2008 02:45 am ET | Updated May 25, 2011

Good news for MySpace: January comScore numbers show some audience metrics ticking up -- and in many cases, outpacing rival Facebook. The bad news for both social networks: Those same numbers still indicate that American users, at least, may be reaching social network fatigue.

The tale of the tape (U.S. audience, Dec. 2007 to Jan. 2008, and Jan. 2007 to Jan. 2008)
Total Uniques:
MySpace: Down .4% m/m, up 11.6% y/y
Facebook: Down 2.3%, up 78.6%
Total Audience: Up .3%, up 4.9%

Total Minutes:
MySpace: Up 13.3% m/m, flat y/y
Facebook: Down .7%, up 80.5%
Total Audience: Up 8.3%, up 9.2%

Total Pages Viewed:
MySpace: Up 13.1% m/m, up 8.6% y/y
Facebook: Down 1.9%, up 23%
Total Audience: Up 8.5%, up 12.3%

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