Will Ferrell Pitches Old Spice And Beer For New Movie

In a rare feat for film tie-in partners, Will Ferrell is starring in commercials for Old Spice and Bud Light as part of the advertisers' promotional deals for Ferrell's upcoming basketball comedy "Semi-Pro."

While Ferrell appears in character as shaggy-haired Jackie Moon from New Line Cinema's February 29 release, the association with the comic actor is nevertheless unmistakable.

It's still rare, but getting film stars to appear in tie-in partners' commercials is seen as a practice on the rise. A select number of actors such as Ferrell, John Travolta and Angelina Jolie have been willing to join in.

Nevertheless, many A-list stars still refuse to have their images depicted on any promotional materials for brands.

Starting Monday, Old Spice will run a number of spots on networks with predominantly male audiences such as ESPN, Comedy Central and MTV.

Keep reading

or
Watch the "Semi-Pro" trailer

or
Watch Ferrell's Bud Light commercial

Comments

[tinkaboutit]

10:20 AM on 02/12/2008

Product placement in movie ads. I'm sick of this capitalism shit.

[1will]

02:34 AM on 02/12/2008

Farrell does a good job as that type of character. I look foward to the movie.

[rektruax]

06:46 PM on 02/11/2008

Hasn't the 70's thing been done to death yet?

Just thought of this... If the economy gets much worse, we'll all be doing the 30's thing again!

[LeftVetPatriot]

04:21 PM on 02/11/2008

Will Ferrell is SUCH a whore! A wealthy one.
I'm sick of him AND I haven't even seen one
of his movies.