Sales of US Weekly and a new competitor, OK! Weekly, climbed sharply in the second half of 2007, even as a round of price increases contributed to an unusual drop in overall sales of celebrity magazines, according to a report released Monday.
US Weekly's circulation gained 10 percent from the same period in 2006, to more than 1.9 million, despite an increase in its newsstand price last fall. The perennial leader among celebrity magazines, People, remained far ahead, at 3.6 million, down 3.5 percent after a price increase.
The upstart in the field, OK! Weekly, a recent British transplant, benefited from its scoops on the travails of Britney Spears and her family, and jumped more than 23 percent, to 935,000. Star magazine, National Enquirer and Life & Style all experienced significant drops in circulation.