Why More Women Just Say No To Fragrance

Like red roses and heart-shaped boxes of chocolates, perfume has traditionally been one of the fail-safe offerings of Valentine's Day. But this year, as couples sit down to romantic dinners, a small but growing cohort of American women will emit scents that are more corporal and less Chanel. At a time when the number of perfumes on shelves has dramatically increased, consumption of fragrances is declining, industry analysts said. Last year, department stores carried 1,160 different fragrances for women compared with 756 in 2002, according to NPD Group, a market research firm that tracks consumer product sales.

Yet, last year in the United States, spending on upscale women's fragrances declined, as part of a multiyear trend. The group said $1.97 billion was spent, down from $2 billion in 2002.

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