BUSINESS
03/28/2008 02:45 am ET | Updated May 25, 2011

Power Execs Hesitate To Go Green

Can the traditional power industry meet skyrocketing energy demand and reduce pollution by embracing green energy?

Not yet, say top executives from some of the world's leading power companies meeting in Houston for the last day of Cambridge Energy Research Associates' (CERA) annual energy conference.

The sheer amount of power the world uses presents a challenge to an industry striving to both double its power output and halve its greenhouse gas emissions over the next few decades.

"There's no question there are technical answers that can bring us clean energy," said Michael Morris, head of the utility American Electric Power (AEP, Fortune 500). "But the timeline is half a decade or a decade" away.

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