Apple Inks Sponsorship Deal With "American Idol"

digg Share this on Facebook Huffpost - Apple Inks Sponsorship Deal With "American Idol" stumble reddit del.ico.us RSS


First Posted: 02-18-08 02:52 PM   |   Updated: 03-28-08 02:46 AM

I Like ItI Don’t Like It
Apple

Variety:

Idol, meet iPod.

Apple has become a signature sponsor for "American Idol," acquiring exclusive audio and video performance download rights to the hit Fox competish.

Effective immediately, "Idol" downloads will now only be available on Apple's iTunes store. Also, iTunes will sponsor online streaming of contestant performances on the official "American Idol" website, where it will also have a substantial branded presence.

On the show, Apple's iPod becomes the official digital music player for "Idol," while the iPhone becomes the show's official handset. (AT&T, the iPhone's exclusive service provider, already is an "Idol" signature sponsor.)

Apple brands will also be integrated into the show -- get ready to see Simon subtly checking his iPhone during the show.

Read the whole story: Variety

Idol, meet iPod. Apple has become a signature sponsor for "American Idol," acquiring exclusive audio and video performance download rights to the hit Fox competish. Effective immediately, "Idol" dow...
Idol, meet iPod. Apple has become a signature sponsor for "American Idol," acquiring exclusive audio and video performance download rights to the hit Fox competish. Effective immediately, "Idol" dow...
Filed by Michelle Kung  |  Report Corrections
 
Comments
1
Pending Comments
0
iPhone App Promo

Want to reply to a comment? Hint: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to

View Comments:

Apple may be a season too late...

    Favorite    Flag as abusive Posted 05:54 PM on 02/18/2008
Comments are closed for this entry

 You must be logged in to comment. Log in  or connect with 

Connect