Apple Inks Sponsorship Deal With "American Idol"

Variety:

Idol, meet iPod.

Apple has become a signature sponsor for "American Idol," acquiring exclusive audio and video performance download rights to the hit Fox competish.

Effective immediately, "Idol" downloads will now only be available on Apple's iTunes store. Also, iTunes will sponsor online streaming of contestant performances on the official "American Idol" website, where it will also have a substantial branded presence.

On the show, Apple's iPod becomes the official digital music player for "Idol," while the iPhone becomes the show's official handset. (AT&T, the iPhone's exclusive service provider, already is an "Idol" signature sponsor.)

Apple brands will also be integrated into the show -- get ready to see Simon subtly checking his iPhone during the show.

Read the whole story: Variety