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Ford Is Pushing Buyout Offers To Its Workers
The Ford Motor Company is applying the hard sell these days -- piling on incentives, doling out marketing DVDs and brochures, and making offers it hopes are too good to pass up.
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But Ford's big new push is not to sell cars. Instead, it is trying to sign up thousands of workers to take buyouts, partly by convincing them that their brightest future lies outside the company that long offered middle-class wages for blue-collar jobs.
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New York Times | BILL VLASIC | February 25, 2008 11:10 PM