NBC Moves Web-Hit "quarterlife" To Bravo

Silicon Alley Insider:

That was quick.

After a one-night tryout, NBC is pulling "Quarterilfe" off the air. But it will get a second chance on national TV: NBC U is about to announce that it's moving the series to its Bravo cable network.

This makes sense: On Wednesday night, the Web-born drama drew a cable-sized audience of 3.1 million viewers. And while we don't know what NBC paid for the show, it certainly wasn't as much as it would normally spend on a broadcast drama, since MySpace has already footed some of the bill.

Read the whole story: Silicon Alley Insider

Comments

[Paw1]

05:17 PM on 02/28/2008

So much for this program's "rabid" internet fan base, numbering in the millions. You'd think that if the QUARTERLIFE "community" was truly engaged enough, they'd do their utmost to insure the success of this project by watching the premiere on NBC. Right. Sure.

America came, it saw, it yawned and it left. Gotta love Marshall Herscovitz when he says:

"However, I’ve always had concerns about whether quarterlife was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network. "

Weren't too concerned to take NBC's money, were ya, Marsh? This is what you say after your show loses 60% of the audience from BIGGEST LARDASSES. Shifting it to Bravo isn't necessarily going to increase its viewership - it's simply not going to be compared to competitive broadcast averages anymore.

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