"quarterlife" Creator: Web-To-NBC Strategy Was A Mistake

Hollywood Reporter:

The ambitious experiment of transitioning Internet series "quarterlife" to TV was a failure, says the show's co-creator Marshall Herskovitz.

A day after the drama about a twentysomething blogger and her circle of friend debuted on NBC to dismal ratings, the prolific writer and producer told an audience at the Harvard Business School Wednesday that the leap to broadcast television should never have been attempted.

"It never should have been a network show. It's too specific," Herskovitz told the group at HBS' Entertainment & Media conference, adding, "It will probably end up on cable."

Read the whole story: Hollywood Reporter

Comments

[ObamaEdwards]

Marshall Herskovitz is 56 years old. May I suggest that he make a TV series about people in their 50s? It is delightful to watch a youth-lusting TV production company take a nosedive with their attempt at connecting with the kids. This show is abominable: self-consciously quirky, unfunny, and barely written. It should never have gotten on the air at all, but it's loaded with sexy young actors who say things like, "We're your demographic!"

This country will not grow up until the grownups start creating interesting and exciting stories ABOUT grownups. As it is, people in their 60s, 50s and 40s pretend to be in their 30s and 20s, and people in their 20s act like children.

We're smarter than this. And we deserve much better, more mature entertainment.