BUSINESS

Sprint Restarts Pricing War

03/28/2008 02:46 am ET | Updated May 25, 2011

Sprint Nextel's new plan to hang on to fleeing customers: An all-you-can-eat calling package priced $10 below its competitors.

Sprint plans to sell an unlimited calling plan, which also includes unlimited walkie-talkie usage and unlimited text messaging, for $89.99 per month, new CEO Dan Hesse announced during the company's Q4 earnings call this morning. T-Mobile offers a similar plan for $99.99, sans walkie-talkie. Verizon Wireless and AT&T offer unlimited calling for $99.99 per month, but charge extra for text messaging.

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