Energetic newscaster Poppy Harlow stands in front of a wall of stock charts discussing Starbucks' recent decision to close outlets for three hours to give workers additional training. She moves on to talk about job cuts at Siemens and aggressive moves by bond insurer MBIA. It's all very routine if you happen to be watching CNBC or Fox Business Channel. But this newscast is online at CNNMoney.com.
Consumers who think about CNNMoney have no doubt considered the Time Warner property a website aimed at a broad financial audience meant to do battle with entities such as Yahoo Finance, Google Finance and News Corp.'s Marketwatch. With the addition of online video, however, the site looks to vie with a broader competitive set.