Flavored Craft Beers Grow In Popularity

03/28/2008 02:46 am ET | Updated May 25, 2011

It may seem heresy to purists, but flavored beers are going mainstream as brewers reach for sales growth.

The $90 billion beer industry only recently has seen a little growth after flat sales for about six years.

Meanwhile, sales of flavored distilled spirits and niche and upscale "craft" brews have shown that a splash of citrus, vanilla, berry or other flavorings goes a long way with younger drinkers.

"The name of the story is growth, and the only way to get share is to come out with something different," says Frank Walters, research director at Impact, which tracks spirits sales.

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