NBC Saves "Friday Night Lights" With Help From DirecTV
This is great news to that small but passionate audience for the best TV series you're not watching. I'm told that Jeff Zucker, Marc Graboff and Ben Silverman had been searching for a way to renew the critically acclaimed but low-rated Friday Night Lights for a 3rd season so that it would still make financial sense. The answer came in a deal with DirecTV, now owned by John Malone's Liberty Media. Clearly Malone is looking to distinguish DirecTV from its rivals on a content as well as price basis. "It's an innovative deal where NBC found a partner who will share costs and exhibition windows," an insider explained to me. So both NBC and DirecTV will be airing Friday Night Lights across multipurpose platforms.



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Deadline Hollywood Daily | Nikki Finke | March 6, 2008 08:54 AM