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Paramount Lauches Facebook App

Paramount Lauches Facebook App "VooZoo" Featuring Thousands Of Film Clips

CBC News   |   March 9, 2008 04:31 PM

Read More: Facebook, Facebook Film Clips, Facebook VooZoo, Paramount, Paramount Facebook, Paramount Pictures, Paramount Pictures Facebook, Paramount VooZoo, VooZoo, Breaking Media News
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Paramount Pictures will become the first major studio to make thousands of movie clips available for use on the internet, launching its VooZoo application Monday on Facebook.

"The short clips for a movie that you've already seen before helps you relive the moment," said Derek Broes, Paramount's senior vice-president of entertainment.

Users of the popular social networking site will have access to footage from thousands of movies, including Forrest Gump and The Ten Commandments.

Facebook users can send the video clips to others users on the site.

The scenes last from a few seconds to a few minutes, covering everything from Audrey Hepburn's monologue about her "no-name slob" of a cat in Breakfast at Tiffany's, to Eddie Murphy's signature chuckle from Beverly Hills Cop.

DVDs of the movies will be offered for sale through a button that appears after each clip is played. Eventually, the studio will be using the same method to market upcoming films.

VooZoo is expected to attract a few hundred thousand users within its first two months.

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- Arguman I'm a Fan of Arguman permalink
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that's pretty awesome. now Paramount needs to go blu-ray

    Favorite    Flag as abusive Posted 07:04 AM on 03/10/2008
- Paw1 I'm a Fan of Paw1 permalink

Pretty smart. Bypass YouTube (who they're suing anyway), go straight to the most popular social network and use the clips as promotion, while spreading them virally through sharing. If it moves a few thousand users to purchase DVD's of their library product, it's a winner. Great use for upcoming trailers as well. Not reinventing the wheel, mind you, but I love the thinking.

    Favorite    Flag as abusive Posted 06:35 AM on 03/10/2008
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