Sirius-XM Merger Gets Federal Approval

JOHN DUNBAR | March 24, 2008 10:35 PM EST | AP

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WASHINGTON — The Justice Department on Monday approved Sirius Satellite Radio Inc.'s proposed $5 billion buyout of rival XM Satellite Radio Holdings Inc., saying the deal was unlikely to lessen competition or harm consumers.

The transaction was approved without conditions, despite opposition from consumer groups and an intense lobbying campaign by the land-based radio industry.

The combination still requires approval from the Federal Communications Commission, which prohibited a merger when it first granted satellite radio operating licenses in 1997.

The Justice Department, in a statement explaining its decision, said the combination of the companies won't hurt competition because the companies are not competing today. Customers must buy equipment that is exclusive to either XM or Sirius, and subscribers rarely switch providers.

"People just don't do that," Assistant Attorney General for the Antitrust Division Thomas Barnett said in a conference call with reporters.

The government also appeared to endorse a central argument the companies used in pushing for their merger: that ample competition is provided by other forms of audio entertainment, including "high-definition" radio, Internet-based radio stations and even devices like Apple Inc.'s iPod.

"The likely evolution of technology in the future, including the expected introduction in the next several years of mobile broadband Internet devices, made it even more unlikely that the transaction would harm consumers in the longer term," the Justice Department said.

The buyout received shareholder approval in November. The companies said the merger will save hundreds of millions of dollars in operating costs _ savings that will ultimately benefit their customers. The Justice Department supported that argument in its statement.

"Substantial cost savings likely to flow from the transaction also undermined any inference of competitive harm," it read.

The FCC had no comment on the decision Monday. In the past, FCC Chairman Kevin Martin has said any approval faced a "high hurdle."

Martin said last week that agency staff was "drafting various options" in preparation for a final recommendation. The five-member commission could vote against the deal, approve it or approve it with conditions. The agency could require the companies to freeze prices or make part of their satellite spectrum available for public-interest obligations.

Sen. Herb Kohl, D-Wis., chairman of the Senate Judiciary Committee's subcommittee on antitrust, said in a statement that the merger would create a satellite radio monopoly and asked the FCC to block it.

"We are particularly disturbed by this decision, given the Justice Department's record in recent years of failing to oppose numerous mergers which reduced competition in key industries, resulting in the Justice Department not bringing a single contested merger case in nearly four years," he said.

The National Association of Broadcasters blasted the decision, singling out the government's argument regarding the exclusivity of the equipment. When the satellite radio industry was created, the new licensees promised to create radios that would receive both services, but never delivered.

"To hinge approval of this monopoly on XM and Sirius' refusal to deliver on a promise of interoperable radios is nothing short of breathtaking," said NAB executive vice president Dennis Wharton.

The companies have pledged that the combined firm will offer listeners more pricing options and greater choice and flexibility in the channel lineups they receive. If the deal is approved, the companies have said they would offer pricing plans ranging from $6.99 per month, for 50 channels offered by one service, up to $16.99 a month, where subscribers would keep their existing service plus choose channels offered by the other service.

XM and Sirius released statements Monday noting support for the merger and touting the consumer benefits of the new programming packages, including one that will allow subscribers to pay for just the channels they want.

"These will be the first ever a la carte options in subscription media," a joint statement read. A la carte programming will only be available for subscribers using new radios "which are in development and will be brought to market following approval of the merger."

Despite the consumer-friendly promises, most consumer groups have opposed the proposed merger.

"If this is what our competition cops do, we might as well close shop and save taxpayers a few hundred million dollars because they're not doing their jobs," said Gene Kimmelman, vice president for federal and international affairs for Consumers Union, nonprofit publisher of Consumer Reports magazine.

Both companies continue to lose money, but in the past year have shown significant gains in both revenue and subscribers.

XM added 1.4 million subscribers in 2007 and reported a 22 percent increase in revenue and a net loss of $682 million for the year. Sirius added 2.3 million subscribers in 2007 and reported a 45 percent increase in revenue and a net loss of $565 million for the year.

Washington-based XM has more subscribers with 9.0 million, but Sirius has continued to cut into the company's lead. Through the end of 2007, New York City-based Sirius reported 8.3 million subscribers.

Shares of both companies rose following the news. XM Satellite shares were up 15 percent in afternoon trading while Sirius was up 8.6 percent.

(This version CORRECTS SUBS graf 22 to correct net subscriber gain for Sirius to 2.3 million sted 4.2 million.)


 
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REGARDING THE PRICING: Has anything been mentioned regarding Sirius's "lifetime" subscription? I paid $500 in 2005 for a so-called lifetime plan with 3 future radio upgrades,,, will this be honored?

    Favorite    Flag as abusive Posted 05:55 AM on 03/25/2008

All the lifetime plans will be honored. The rates will drop and the programming will improve. The national boring "free" radio lobby lost on this one (http://www.rotskyinstitute.com). That speaks volumes.

    Favorite    Flag as abusive Posted 10:54 AM on 03/25/2008

I've wanted one for years. But not two.

    Favorite    Flag as abusive Posted 12:07 AM on 03/25/2008
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Sirius is not a monopoly, people still have a chance to goto AM or FM stations. You make the choice and once you try sirius you will never listen to regular radio again. Remember though the talk channels still have commerials but the music is commercial free. I've had it since the beginning and would never switch back. I have a few times switched back to regular radio and all I got were commercial, and that;s why I switched. Love it much......

    Favorite    Flag as abusive Posted 02:56 AM on 03/25/2008

I agree that we satellite radio subscribers can never go back but,,,,I have XM....had Sirius.

    Favorite    Flag as abusive Posted 08:08 AM on 03/25/2008
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Yeah I have been waiting for this merge. I could never decide between the two. Each channel have programs that interest me.

    Favorite    Flag as abusive Posted 08:46 AM on 03/25/2008
- loki I'm a Fan of loki permalink
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testing one two three..

    Favorite    Flag as abusive Posted 12:05 AM on 03/25/2008
- loki I'm a Fan of loki permalink
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no wonder no one can pay the bills anymore. Not that long ago you didnt have cell phone bill, cable or satellite tv bills, satellite radio bills, Internet access bills, and so on. Now your montly bills are 500 + a month more than what they use to be, but wages and the value of the dollar are lower than they have ever been.

    Favorite    Flag as abusive Posted 12:04 AM on 03/25/2008
- loki I'm a Fan of loki permalink
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Ok, if I understand this correctly, XM, whose largest share holder is Direct TV, who is owned by News Corp AKA Murdoch. And sirius, whos largest share holder is Hughes, Who is owned by Murdoch, are merging??

    Favorite    Flag as abusive Posted 12:01 AM on 03/25/2008
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What a great post!

    Favorite    Flag as abusive Posted 01:00 AM on 03/25/2008

Gotta laff at those who bad mouth mp3s and XM sound! We did A-B tests using a $3000 stereo using half wav and half mp3 sources. No one could come close to distinguishing either from the other. And these were guys who listened to music critically. Sat radio is pretty amazing ... grand reception and awesome sound. Funny to hear someone badmouthing mp3s like they have super hearing. Bet he also thinks that $4 bottled water is vastly superior to $1 water. :)

    Favorite    Flag as abusive Posted 11:38 PM on 03/24/2008

Actaully I have been looking forward to the merger; also getting stations a la carte would be great to.

    Favorite    Flag as abusive Posted 10:51 PM on 03/24/2008

don't hold your breath......this is about profits, and they haven't done what they promised.

    Favorite    Flag as abusive Posted 08:16 AM on 03/25/2008
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I work in terrestial radio, and I think it's funny that these two companies have to merge in order to compete.

    Favorite    Flag as abusive Posted 09:33 PM on 03/24/2008

They absolutely compete now. Saying they don't is BS. if they weren't worried about losing customers to each other, they would simply raise the price to the point where they are profitable, and then they would need to merge to survive.

    Favorite    Flag as abusive Posted 08:16 PM on 03/24/2008

I like that $6.99 a month, for 50 channels. I'm onboard.

    Favorite    Flag as abusive Posted 08:14 PM on 03/24/2008
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You would probably end up only liking and listening to 8 of those channels.

    Favorite    Flag as abusive Posted 09:38 PM on 03/24/2008

Better 8 in the future than only having 1 or 2 on terrestrial... if you're lucky

    Favorite    Flag as abusive Posted 08:53 AM on 03/25/2008
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This argument is a canard: the technology is simply irrelevant. If conservatives were genuine, they would support a single infrastructure that would deliver all content without prejudice. If we really want a free market, we (a dispassionate government) would provide connectivity to all homes and businesses and allow all content providers to deliver at competitive prices.

    Favorite    Flag as abusive Posted 07:52 PM on 03/24/2008
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So you think the gov't should be responsible for installing direct lines into everyone's homes at taxpayers expense?

    Favorite    Flag as abusive Posted 09:28 PM on 03/24/2008
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Doesn't it make sense for the government to build highways and bridges? There are some things that are accomplished more effectively in the public sector. The current scenario allows virtual monopolies: I bet you can't change cable providers if you want to. And to claim that other virtual monopolies offer a competitive situation is simply unsupportable.

    Favorite    Flag as abusive Posted 08:17 AM on 03/25/2008
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There are other benefits to a large infrastructure buildout: it creates jobs that return and recirculate money through local economies; it provides greater choice to consumers, and the consequent increase in consumption; it allows for greater educational choices. All that on top of better competition in the marketplace.

    Favorite    Flag as abusive Posted 08:43 AM on 03/25/2008
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As much as I think all the merger-itis has harmed this country, if I can get all the baseball, football AND basketball games I'm all for it.

    Favorite    Flag as abusive Posted 07:36 PM on 03/24/2008

'bout time!!

    Favorite    Flag as abusive Posted 06:55 PM on 03/24/2008

XM and Sirius promised not to merge when they applied for their FCC licenses, so their word means nothing.

    Favorite    Flag as abusive Posted 06:45 PM on 03/24/2008

Prices go up, choices go down. That's a merger. Screw the consumer.

    Favorite    Flag as abusive Posted 06:43 PM on 03/24/2008
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