Jennifer Aniston and producing partner Kristin Hahn have formed Echo Films, a company that will start with a first-look deal at Universal Pictures.
Aniston and Hahn have already made several project acquisitions, most of which will be developed as star vehicles for Aniston.
Aniston and Hahn have been working together since Aniston was a partner with Brad Pitt and Brad Grey in Plan B, and Hahn, an exec producer on "The Departed" and New Line's "The Time Traveler's Wife," co-directed the docu "Anthem."
Echo's emphasis will be on producing grounded, relatable material, the partners say.
"We particularly like working from books and real-life stories about distinct characters that embody something relatable and relevant about human nature's double-sided coin of vulnerability and mettle," Hahn said.
That theme prompted the company's name, Aniston said.