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Omniture Works Its Mojo For Magazine.com

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First Posted: 04-10-08 11:24 AM   |   Updated: 04-18-08 05:12 AM

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Read More: Magazines.Com, Omniture, Optimization Software, Business News
Wallstrip Omniture

Omniture, Inc., a leading provider of online business optimization software, announced on Wednesday that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target to successfully improve visitor site experience and gained a 51.6 percent lift in revenue-per-visitor after implementing behavioral targeting in their marketing campaign. Omniture Test&Target not only identified which page layout performed most effectively through a series of A/B and multivariate tests, but also delivered these different targeted layouts to their segmented audiences.

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Omniture, Inc., a leading provider of online business optimization software, announced on Wednesday that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target to ...
Omniture, Inc., a leading provider of online business optimization software, announced on Wednesday that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target to ...
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