04/25/2008 05:12 am ET Updated May 25, 2011

Club Guru Noah Tepperberg On Turning Celebrity Glitz Into Real Money

Nightlife impresario Noah Tepperberg--"charmingly schlubby," as he was once described--has achieved a special kind of fame as the co-owner of Marquee and other posh nightclubs in New York and beyond: He is a celebrity to celebrities. Jamie Foxx, Leonardo DiCaprio, and Britney Spears are among the stars who count him as a friend.

The 32-year-old Tepperberg, a former New York City teenage chess champion, joined forces in high school with Jason Strauss to start a party-promotion business. Fifteen years later, they are presiding over a growing marketing, entertainment, and branding company, Strategic Group, while casting themselves as social arbiters in the Darwinian world of glitz and glamour.

In an exclusive interview with, the usually reticent Tepperberg tells how he gets customers to pay $400 for a $30 bottle of vodka, how to convert boldface names into fun and profit, why the velvet rope is a force for good, and other business secrets.

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